Course details

Home   /   Certificate in Digital Marketing

Course Information

  • Level:Certificate
  • Start on:19th March 2017
  • Duration:6 Months
  • Class size:12 students
  • Price INR 45000

Certificate in Digital Marketing

Rajneesh Dhawan, Tata Institute of Social Sciences-SVE Courses

Build your career in Digital Marketing with certificate course in Digital Marketing from Tata Institute of Social Sciences-SVE and Google Certification.

The main advantages of the program are as follows:

1. 100% Placement Support

2. Best in Industry Faculty

3. Sunday Classes

4. Practical Assignments

5. Interview Preparations for the Placements

Importance of the Course:

With the Billion Dollar Marketing and Advertisement Budget flowing towards Digital Era,
it has become important for the marketing professionals to acquire the skill of Digital Marketing.

Digital Marketing offers great employment opportunities and is one of the most demanded professional skill today.

Every Business whether small, medium or big can not afford to ignore Digital Marketing today.
First thing that customer look into is the website of a company and search for ratings and reviews about the organization online.
So it is important that the businesses maintain a very good business reputation online.

Customers search for products online and connect with the companies which are found online.
Thus it is very important that the business website is found on the related keyword search.
Thus the knowledge of Search Engine Optimization(SEO) and Search Engine Marketing(SEM) is very important.
This knowledge helps the businesses to plan better advertisement campaigns leading to better lead generation.

With people connecting on social media, a high reputation maintenance is critical and thus the knowledge of Social Media helps the businesses move faster and achiever higher sales and branding.

Marketing without measurement of goals is not a planned business. Thus the knowledge of analytics is all the very important and useful in executing Digital Marketing Campaigns.

The course covers the following contents:

Course Duration

The course would be for a total duration of approx 100 hours to be conducted in weekend classes. The 100 hours would be 75 hours of classroom instruction and 25 hours of projects.

Course Content

• Basics of Marketing
• Market Research
• Segmentation in Marketing
• Importance of Idea and Planning in Marketing
• Understanding the basics of Digital marketing
• Digital Channels and Opportunities
• Blogging and Content Marketing
• Email Campaigns
• Online advertising & Events
• Social Media
• Images & Infographics
• Search Engine Optimization
• WordPress & Microsite Designing
• Google Analytics
• Google Adwords